The Don Julio brand required a consistent output of artwork that did not tie-in specifically to an active campaign, season or timeline. For this artwork - everything was hyper local to the NJ, CT, and metro NY market. This particular type of marketing would fall into an "ad-hoc" or "below-the-line" category, giving myself and the team some artistic license as long as the end result was within brand standards. Artwork was created using brand provided: bottle shots, photography and some standard brand colorways / textures.
Loop showing production file side of artwork. Image composite put together in Photoshop, imported to InDesign for high resolution full scale output.
